data + idea driven solutions
Allscope has a dedicated group of digital experts focused on the strategy, planning, negotiating, tracking and analysis of digital and interactive programs. We have deep experience in planning, buying and managing programs in search management, social marketing, display + rich media, mobile, direct response and affiliate marketing. We utilize best in class technology & research, combined with sophisticated tracking software to deliver highly effective strategies with measurable results.
The Allscope PATH team provides our clients the highest level of custom curated digital thinking. Experts in PPC, SEO, SEM – we possess the capability to examine cross-channel performance and track conversations across the web, including blogs, Facebook, Twitter, forums, image sites, YouTube, mainstream news, and mobile.
Using advanced software and tools, we are equipped to balance both usability and search engine favorability by creating an information site architecture that can leverage content and consumer experience for targeted SEO driven content initiatives. We’ve also invested in the development of socialSCOPETM – a proprietary social analytics and insights platform enabling our team to provide real-time data regarding client competitors, marketplace conditions, and consumer activity, critical to keeping our client brands informed and ahead of the curve.
Our digital team serves a central role in the organization to insure fully integrated thinking. We believe the most successful efforts come from “connected” strategies aligning digital and analog channels. This approach gives Allscope a decided advantage over stand-alone specialty agencies, and allows us to better deliver seamless and effective client solutions.
search engine optimization search engine marketing display advertising social marketing viral marketing desktop applications mobile marketing in-game advertising web-based television video podcasts user generated video email marketing