Eman Abuella has almost decade of digital planning and strategizing experience. Since starting at Allscope, she has dedicated her efforts to researching and implementing some of the latest technology mediums to measure, test, launch & track Jackson Hewitt initiatives.

Her passion, for the past 6 years, has been deeply rooted in the evolving wave of direct response media & strategy; creatively testing the limits on technology combinations to make data work most efficiently. She has also worked on both awareness & product launch strategies, developing valuable long term partnerships with creative and performance benefits that have exceeded client goals. Her experience across many categories (Auto, Alcohol, Entertainment, CPG, Pharma/Medical, Finance & etc.) allows her to experiment with different vendors, platforms and technologies, which lendS to her vast knowledge of digital media.  

+ Uses online shopping as research
+ Supermom of three kids
+ Creature of habit