LORI-ANN CAPITELLI SVP Media Director
Lori-Ann Capitelli has over 30 years of DRTV experience. Her strong media relationships and negotiating expertise combined with in-depth knowledge of the marketplace have consistently led to successful campaigns. Her expertise spans across multiple categories: healthcare, entertainment, telecommunications, technology, travel, financials, as well as packaged goods.

She leads the Allscope Direct buying group in planning, implementing and managing campaigns across cable, syndication, long form and various integrated marketing platforms. In addition to traditional DRTV buying, she is skilled in combining the strategies of general television buying with the principles of DRTV buying – bringing clients the benefits of an integrated media plan, enhancing delivery, customer acquisitions and lead generation.

+ Over 30 years of DRTV experience
+ In-depth knowledge of the marketplace
+ A leader, not a follower