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Data-Driven Hybrid TV to Reach Seniors 65+
When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.
allscope
Ai-assisted media buying & planning: A strategy for advertisers
Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...
OUR INNER THOUGHTS ON THE INDUSTRY, TRENDS, AND THE FUTURE OF MARKETING
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