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THE
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INTELLIGENCE
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allscope
Ai-assisted media buying & planning: A strategy for advertisers
Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...
allscope
It's still TV. It's just converged!
Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...
allscope
The impact of TV in a multi-screen world
Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...
allscope
Ai enables humans to be more intelligent
Artificial intelligence enables brand advertisers to create more targeted, personalized, and effective marketing campaigns. But in the...
allscope
Media Mix still matters more than ever
Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...
OUR INNER THOUGHTS ON THE INDUSTRY, TRENDS, AND THE FUTURE OF MARKETING
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