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THE
HUMAN
INTELLIGENCE
DIGEST
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Data-Driven Hybrid TV to Reach Seniors 65+
When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.
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It's still TV. It's just converged!
Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...
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The impact of TV in a multi-screen world
Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...
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Ai enables humans to be more intelligent
Artificial intelligence enables brand advertisers to create more targeted, personalized, and effective marketing campaigns. But in the...
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Media Mix still matters more than ever
Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...
OUR INNER THOUGHTS ON THE INDUSTRY, TRENDS, AND THE FUTURE OF MARKETING
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