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Data-Driven Hybrid TV to Reach Seniors 65+

When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.

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Ai-assisted media buying & planning: A strategy for advertisers

Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...

allscope

It's still TV. It's just converged!

Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...

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The impact of TV in a multi-screen world

Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...

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Ai enables humans to be more intelligent

Artificial intelligence enables brand advertisers to create more targeted, personalized, and effective marketing campaigns. But in the...

allscope

Media Mix still matters more than ever

Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...