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THE HUMAN INTELLIGENCE DIGEST
Industry insights - media, marketing and technology.
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Industry Spotlight
Industry Snapshot
Ai-assisted media buying & planning: A strategy for advertisers
Artificial intelligence (AI) is spurring a new generation of process evolution. At Allscope, integrating AI into planning and buying not...
INSIGHTS
allscope
2 min read
Media Mix still matters more than ever
Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...
INSIGHTS
allscope
2 min read
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