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Data-Driven Hybrid TV to Reach Seniors 65+

When buying TV to reach Seniors (P65+), we use a data-driven, hybrid approach to reach this audience.

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It's still TV. It's just converged!

Now available on some screen near you - Linear, CTV/Streaming, Digital Video The Future of Converged TV One of our measurement...

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The impact of TV in a multi-screen world

Given the highly fluid state of video viewership across all platforms and channels, we’ve got to look at relevant statistics to help us...

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Media Mix still matters more than ever

Don’t be so narrow-minded! Kantar analysis finds the average brand campaign could have been 2.6x times more effective with more diverse...