Artificial intelligence enables brand advertisers to create more targeted, personalized, and effective marketing campaigns. But in the end Ai is only a tool not a solution.
Here are eight ways AI is impacting advertising today:
Improved targeting: AI can analyze vast amounts of consumer data to identify patterns and insights that can help advertisers deliver more targeted ads. This includes data from social media, web browsing history, purchase history, and other sources. AI can help advertisers segment audiences based on demographics, behaviors, interests, and more, allowing them to deliver more personalized ads to the right people at the right time.
Predictive analytics: AI can help advertisers predict consumer behavior, allowing them to create more effective marketing campaigns. By analyzing past data and trends, AI can help advertisers identify which campaigns are most likely to be successful, and which strategies are likely to fall flat.
Automated ad optimization: AI can help advertisers optimize their ad delivery, making sure that their ads are shown to the right audience at the right time. By analyzing real-time data on consumer behavior, AI can adjust ad targeting, bid amounts, and other factors to improve ad performance.
Personalized customer engagement: AI-powered chatbots can interact with customers in real-time, providing them with personalized recommendations and improving the overall customer experience. This includes answering frequently asked questions, providing product recommendations, and offering customer service support.
Automated ad creation: AI-powered content creation tools can help advertisers create compelling ads quickly and easily. This includes generating ad copy, selecting images, and creating video content. AI can also help to A/B test creative elements to determine which ads perform best.
Real-time analytics: AI can analyze the effectiveness of advertising campaigns in real-time, allowing advertisers to make changes to their campaigns quickly and efficiently. This includes monitoring ad performance, tracking conversions, and adjusting ad targeting based on consumer behavior.
AI-powered ad platforms can optimize ad spend in real-time, automatically adjusting bids and budgets to maximize ROI.
Using AI, marketers can personalize their ads to individuals, creating a more engaging experience that is more likely to convert.
Methodology
Data is from an October 2022 Advertiser Perceptions report titled "Cookieless Strategies with a Dash of AI" commissioned by StackAdapt. 150 US agency and brands were surveyed during Q2 2022. Respondents were at companies with over $500K total annual advertising spending on programmatic digital ads.